Adobe and Microsoft bring a Suite of Generative AI Features

During the Adobe Summit on Tuesday, Adobe and Microsoft teamed up to reveal a new set of artificial intelligence (AI) technologies for marketers. Through this partnership, Adobe will provide Microsoft Copilot for Microsoft 365 apps with its Adobe Experience Cloud processes and insights. The goal of the new features is to lessen data silos and the hassle of juggling several programmes to finish complicated jobs and develop strategies. The partnership was revealed soon after Adobe said that its Experience Cloud suite of products now includes an AI assistant and more AI features.
The companies released a press statement highlighting the intricacies within the marketing field, which have led to the development of specialised tools and solutions for certain purposes. A unified interface and artificial intelligence (AI) will be used by Adobe and Microsoft to address the issues of data silos and back-and-forth navigation between apps, which can result in decreased productivity and slowed effect speed.

Corporate vice president of AI at Microsoft, Jared Spataro, stated, “Microsoft and Adobe share a common goal of empowering marketers to focus on the work that’s most important: creating impactful campaigns and enhancing customer experiences.” “Through the integration of contextual marketing insights from Dynamics 365 and Adobe Experience Cloud applications with Copilot for Microsoft 365, we help marketers achieve their goals by streamlining their workflow, removing obstacles, and producing outstanding outcomes.”

Adobe and Microsoft will collaborate to provide Adobe with pertinent marketing insights and workflows from Adobe Experience Cloud products, which Microsoft will then include in Copilot for Microsoft 365. As a result, customers can now simply share data across platforms to develop and implement marketing campaigns and strategies when using both Adobe products and Microsoft apps like Word, PowerPoint, and Outlook.

The release states that one of the features Copilot would acquire from this partnership is the ability to transfer data from Adobe products, such as Customer Journey Analytics and Adobe Workfront, to Microsoft programmes, like Word, Teams, and Outlook. Copilot users have the ability to ask questions about the marketing project’s status, pending approvals, actionable insights, and other topics.

Additionally, users will be able to use Adobe Firefly generative AI to produce images, reports, presentations, and briefings by combining data from both platforms. To keep users updated on project status, Adobe Workfront will also aggregate notifications from various applications, emails, and chats. According to the press release, people can register on the platform to get information about this collaboration, which has not yet been made public.

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