Apple is in talks to let Google’s Gemini power iPhone generative AI features

According to sources familiar with the matter, Apple Inc. is in discussions to integrate Google's Gemini artificial intelligence engine inside the iPhone, potentially paving the way for a landmark deal that would upend the AI sector.

According to insiders who asked not to be named because the discussions are confidential, the two businesses are actively negotiating for Apple to license Gemini, Google's collection of generative AI models, to power certain new features that will be added to the iPhone OS this year. The insiders also said that Apple recently had talks with OpenAI and has thought about utilising their methodology.

Should an agreement between Apple and Google materialise, it would strengthen their current search collaboration. For many years, Apple has received billion-dollar yearly payments from Alphabet Inc.'s Google to set its search engine as the default one in the Safari web browser on iPhones and other devices. According to the persons, the two sides have not yet agreed on the specifics of an AI accord, such as its branding or terms, or how it will be put into practice.

Although negotiations between Apple and Google are still ongoing, it is unlikely that an agreement will be made public until June, when the manufacturer of iPhones is scheduled to have its yearly Worldwide Developers Conference. It's possible that the two businesses are unable to come to an understanding or that Apple decides to work with OpenAI or another generative AI supplier in the end. Alternatively, Apple may potentially collaborate with other parties, similar to how it handles web browser search. Anthropic is another source of generative AI; it has a chatbot named Claude.

Apple would be Google's most high-profile partner for Gemini yet, and a relationship with the business may greatly benefit its artificial intelligence initiatives. Later this year, Google Gemini may call any one of Apple's more than 2 billion active devices home. Samsung Electronics Co. released new smartphones with Gemini-powered AI capabilities in January.

Theoretically, Siri and other apps would incorporate the generative AI characteristics that are being discussed. Meanwhile, new AI features derived from Apple-developed models would continue to be included in the operating system. According to sources acquainted with the situation, their main focus will be on proactively giving consumers information and carrying out chores on their behalf in the background.

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