Parent company Snap outlined the many AI-powered features it has developed since 2015, including AR Lenses, My AI, Generative AI Chat Wallpaper, and more, in a statement on its website. The company’s initiatives to increase transparency when users interact with AI-powered content on its platform are also mentioned.
For more openness, Snapchat claims it will start watermarking every image that is created using AI. This will be applicable to background generation using dreams or photos produced by the My AI bot. The watermark is an image of Snapchat’s ghost logo and the sparkle emblem, which is now used to symbolise artificial intelligence.
Remarkably, OpenAI’s DALL-E 3 photos incorporate AI-related data within the image metadata and adhere to the Coalition for Content Provenance and Authenticity (C2PA) methodology. Additionally, Google offers a watermarking method for audiovisual content made using its tools called SynthID.
In order to find and eliminate any potential weaknesses in the AI model, Snapchat claims that all of the AI features on the platform go through a rigorous internal review process and are subject to AI teaming. Red teaming is a strategy employed by corporations to allow independent, external organisations to stress-test a feature and identify any shortcomings.
All users can make up to eight Dream images, but only Snapchat+ members have access to My AI, which allows them to create AI-generated photos. The company introduced both features a year ago. The monthly cost of a Snapchat+ subscription in India is Rs. 49, while the annual fee is Rs. 499.
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