Platforms and Supported Artists
Spotify revealed today that it will now formally enable music videos. The function is referred to as a "beta" by the audio streaming service, and it is currently only accessible in 11 markets with a limited catalog. Ed Sheeran, Doja Cat, Ice Spice, Aluna, and Asake are among the supported artists. Sten Garmark, global president of consumer experience at Spotify, told TechCrunch that "thousands" of songs will eventually be available in the platform's comprehensive music video repertoire.
How to Play?
When a supported track is playing, you can access the music video function by tapping the "Switch to Video" icon that appears above the song title on the Now Playing screen. If you tap it, the song will resume, and the music video will appear in the centre of the screen. To play the music video fullscreen on an iOS or Android smartphone, rotate it. Then, press "Switch to Audio" to go back to the more conventional Now Playing display.
Available in Countries
The UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, and Kenya are the current markets where the function is accessible. "Based on a number of criteria, including market size and the availability of local content support," according to Garmark, these markets were selected.
Goal
Spotify is largely an audio streaming service, but it has long allowed video content as well. Examples of this include video podcasts and clips, which are brief vertical movies meant to allow artists to interact with their followers. Spotify claims that the goal of its new music video function is to provide musicians with an additional means of attracting listeners and winning them over as fans.
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